I had a lecture yesterday on how to find a work placement and what to expect when you get there. It was really interesting. I was scribbling away in my note book so i didn't miss any good points. I've been reviewing what i wrote today and i realised we haven't got long to sort it out. I have decided i'd like to aim high. I want to shadow or assist someone that inspires me and that i look up to. It takes a lot for me to be 'star struck' for lack of a better term, but someone who is influential to my work would be great. Why settle for someone who doesn't make you tick?

Iain Crawford's name popped up a couple of times in the lecture. I had seen his work on the Morgan Lockyer website a couple of week previously because i found out my auntie works for that agency. He was one of my favourites and i gathered i've got a head start what with having a family member in that business. I emailed her last night... No reply as of yet. I am checking every couple of hours (keen kid). I need to be persistent with her (Wendy), because i don't see her that often and she doesn't know how much i love photography. She is my key to the next step... I'll update this when i get some progress.....

And so, about the essay....

The Avant-garde nature of fashion photography is fuelled by the fact that the market is constantly looking for something new. In this sense, more than in any other genre, the is a demand on the photographer to come up with something to challenge established values. How have fashion photographers responded to this demand, if such a demand exists?

Heavy stuff....

'If such a demand exists', throws me off a little. I think it does and throughout that question i'm led to believe it does and then right at the end... BAM... it takes that assurance away from you.

Here's what i think; A demand does exist and they respond by recycling old ideas which doesn't exactly challenge established values it uses them, but they give it a modern twist. A twist that will stir up controversy in its present time and raise questions.

It's taken me a week to realise what i think about that. I know it sounds stupid but i physically couldn't find anything to write about. I think i've got my head around it. I really must start writing it now!